MARKETING

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Want to grow as a company?
Marketing is key for growth. And we are not talking about ‘quickly post something on social media’. It’s about focussed marketing activities that generate leads and conversions. Successful marketing is based on a solid and creative strategy. You need to develop a strategy that is aligned with  your organizational goals. It reflects your brand, aims at your target group and must be distinctive from competitors.
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Where to start?
The online landscape is pretty crowded nowadays. So how do you stand out? How do you reach your target audiences and grab their attention? And most importantly: how do we get them to act? This is the core challenge for many companies, regardless of their size. To get your marketing to the next level, you have to understand where your company stands right now. So we start there.

WHERE DOES YOUR MARKETING STAND?

Let’s check which stage of maturity your marketing stands.

1. You're just starting out.

You want to have your basic online presence in order. You don’t know how to set-up and manage your online channels such as your website and/or social media. You need someone you can trust that has the overview and expertise. We can help you with that!
You want a good start

2. Ready to grow? Yes!

Your online channels are set-up. Now it is time to grow! To grow you need to deploy more marketing activities. You need a plan to increase your online visibility, leads and conversions. We can tell you what your next steps are, and/or help to execute.
You want to grow

3. You need specific expertise.

You want to take your marketing to the next level with specific expertise. For example by exploring new channels or to get more out of your current channels. Maybe you want to deploy creative campaigns. Let’s talk about how we can push your marketing beyond good.
Go beyond good

WHAT DO YOU NEED?

Strategy, content and data
You always need strategy, content and data analytics. It doesn’t matter how mature your marketing is. However, it does influence the scope, and depth of your strategy, content and data analytics. We build a framework to help you out.
Our framework
Only what you need
We offer what we think will realistically help you. It depends on your ambitions and feasibility. We’re not selling you a massive campaign, if your funnel is not ready to catch the leads. It is good to have ambitions, but realistic plans prevent disappointments. So let’s talk about that.

OUR SERVICES

Do you want to take marketing to the next level, but don’t know where to start? Let us help you to create or improve your strategic marketing plan. We developed a simple framework that helps you to create a plan and focus on what is important. Get a deep understanding of your customer, determine how to position yourself compared to competitors, set realistic goals and start targeting your customers strategically. Finally, we will translate the strategy into clear to-do’s. » I want to request a deepdive session to understand how I can make more impact with marketing «

There is so much content online nowadays. How can you make impact with your content? You want to engage your audience, convert them into a customer and keep them loyal to your brand. Start with understanding the customer journey. Create great content for different stages within this journey. With our content marketing approach we help you to create a solid content plan, ready to be implemented. » I want to take the next step with my content strategy «

Search Engine Optimization. Let us help increase traffic. We help you to rank higher when people are searching for the products/services you deliver. We perform keywords analysis, and on-site and off-site SEO checks. Start optimizing your pageranking and get measurable result in search engines. » Help me rank higher in search engines «

Search Engine Advertising. Advertise directly on Google to increase traffic to your website. Target specific languages, devices and audiences in specific locations with the right keywords. Don’t just randomly spend money on ads. Make a plan. Focus on things that work and optimize. You can even start small and go from there. We help you to setup the online tools for SEA, set out the ads, monitor them and continuously improve them to optimize results. » I want to advertise online «

Start promoting your awesome products and services. This will increase engagement, traffic and conversions. Do it in an organized and strategic way. An effective campaign demands good research and focused effort. We help you determine your campaign goals. We give advice on the channels to campaign, and come up with creative ideas. Of course, we can setup the entire campaign online. We have the right tools and will measure the results. » Help me to create campaigns «

Understand your target audience. Start analyzing your data. With marketing data you can identify your target audience. See what their habits, preferences and behaviors are. You can improve your website and targeting methods. Maybe you need to change your current channel strategy. We improve the impact of your marketing activities. All based on data. What if you don’t have any marketing data? Start measuring and analyzing structurally from the start. We can set it up for you. » I want to start with data analytics «

Your audience loves video. It is easy to digest, entertaining and engaging. Video connects on an emotional level. Videos need to have a good storyline. This way you catch (and keep) the attention of your audience. From small vlogs to corporate branding videos. We create video-ideas, produce and edit the videos. We deliver for a variety of channels such as websites, YouTube, Instagram and Facebook. » I want to use the power of video for my company «

With video you can really connect with your audience. It is highly effective in boosting brand awareness. Marketing professionals agree on this. It generates leads and increases sales. Videos increase the time spent by visitors on your website, they are very shareable on social media, and improve your emails. Understand where to use videos for your business. We assess and help with consistency, duration, audio and music, hashtags, tags, and descriptions when posted. » Help me to increase the impact of my video content «

Engage with your audience on another level. Target your audience with great photos. Make your brand stand out. We take photos on location. We deliver them in the style that matches your brand and your target audience. Start telling your story with good photos.
» I want to explore how photography can make an impact on my business! «

Don’t post for the sake of posting. Understand your audience. Know your tone of voice. Post the right content on the right channels. Focus, quality and consistency. That is the key to successful social media marketing execution. We can setup a solid plan, create content, post and analyse it, or team up with you: you do a part and we do a part. Start making your social media channels more engaging. » I want to grow engagement on my social media channels: step by step. «

Do you want to advertise on social media channels like Facebook, LinkedIn, Instagram? But don’t know where to start? We plan, create, post and improve your social ads. We analyse your target group to improve results. We work with realistic budgets. » I want to advertise on social media «

Email marketing is one of the cornerstones of marketing. It has proven to be highly effective. If executed the right way… We make an email marketing plan and set clear goals. We set up your email marketing (automation) with the right tools, and measure the results. Based on those measurements, we start optimizing. Keep improving your email marketing!
» I want to start or improve email marketing «

Google Ads Certified Professional
Google Analytics Certified Professional
Google Search Console
Google Tag Manager
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Useful Marketing tools

Understand your audience

Understand Your Audience

Reach your target audience by knowing them well.

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Content calendar

Content Calender

Go for creating strategic, consistent and frequent content.

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Measurement plan

Measurement Plan

Make your business goals and strategy measurable.

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VALUE DRIVEN MARKETING

We need to talk about value and customers

We are convinced that companies need to be challenged regarding the way they position themselves in the market, and the messages they deliver. The core of marketing is not about creating websites, videos and posting on social media. Marketing has to seamlessly connect the value that you offer as a company with the people/market that have a need for this value. Ask yourself ‘why’ at every piece of content you create.
Our vision on marketing

Don't do everything at once

It can be a bit much. You need to have a strategy, good content, and also make things measurable. In addition, you must have a website, use social media, advertise… ooh! And don’t forget e-mail. Do I have to do all this!? And at the same time?! No, luckily not! We start by creating an overview using our Framework. After that, we take it step by step. Whether you would like to tackle one part of your marketing or the entire marketing: let us guide you through the chaos. We advise and execute.
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What Our Customers Say

Skywala Media has not only guided us with expert advice on our media strategy. Skywala Media has also significantly improved our business structure. Thanks to their personal, involved, and skilled approach, we quickly got to the core issues and have been able to make meaningful progress in a short period of time, resulting in new customers.
Matthijs Bosveld
Matthijs Bosveld
Suzy werkt - Co-founder
Skywala Media made us realise that we can get much more out of our brand. Through good ideas and the right control, we have been able to make great progress as a company.
Erik BCM
Erik Trouwborst
BCM Music Systems - Manager Operations
Jaap and Imke possess an great ability to distill the value proposition of our companies to its essence. This provides clarity about our target groups and communication. They also provide hands on support to implement the strategy. Collaborating with Skywala Media is a true pleasure!
Frank van Mook
Frank van Mook
Franklin & Johnson - Co-founder
Skywala Media captured the most beautiful and remote places in Costa Rica in a very professional way. We will use the videos and photos on social media, website and campaigns. They think way beyond a nice picture/video: they discuss the projects extensively and professionally until its been delivered perfectly. In addition, Imke and Jaap are very nice people and pleasant to deal with.
Willem Witropa
Willem Pothof
Witropa Travel - Owner
We have been working with Skywala on various projects for some time now, mainly online. They continue to exceed our expectations with the work they deliver.
Luuk Hermans
Caught - Creative director
Imke supports us with the professionalization of our (online) marketing performance. In the past year we set-up our marketing strategy and started to develop our marketing instruments accordingly. Working with Imke is very nice. She is enthusiastic, committed and supports us in a professional and pragmatic way.
Head of marketing sales
David Jongste
Anderson MacGyver - Director Benelux
I approached Skywala Media for a catchy promotional video. They had prepared themselves down to the last detail. I am by nature uncomfortable on camera, but they made a fantastic video with their enthusiasm and professionalism. Several prospects have contacted me because of this video and are now clients.
Joyce Gouweleeuw
PA4U. - Owner
They always respond fast. Agreements are kept. They have a lot of knowledge in-house. They really think along and understand our marketing and business needs. They are very accessible. They make things measurable and transparent. In short: highly recommended!
Ron BCM
Ron van Heugten
BCM Music Systems - Owner
Jaap and Imke are a nice couple from the Netherlands. They created an amazing video for us. Very professional, and it reflects all the necessary aspects which we need to advertise our company. If you need a high level of service we highly recommend them!
Anna
Tumar Travel - Owner
Jaap and Imke are passionate professionals. They sense what is needed and deliver high quality. I am particularly impressed by the way they prepare the making of videos. Skywala Media touches the audience!
Rik Bijmholt
Anderson MacGyver - Founder
A seemingly complex case around online marketing was presented to us broken down in bite-size chunks. Skywala Media managed to present it as if it was a walk in the park. Simply amazing!
Mark Naus
Caught - CEO
At the beginning of 2022 we met Jaap and Imke who made a great video for our organic farm dedicated to eco-tourism in Costa Rica. This video helps us to promote ourselves and have a greater influx of clients in our farm. We are very happy with their professional work.
Jose Gonzalez
Arenal Vida Campesina - Co-owner