Ever wondered how successful companies remain so consistent and creative with their online content? They all use a content calendar. The goal of a content calendar is to plan your content, so you can send a valuable message to your audience in a frequent, structured and strategic way.
No more ‘Ooh we need to post something today, hurry!’ or ‘Too bad, there was an important content opportunity yesterday that we missed’ or ‘We say the same thing over and over again’.
Creating and sharing content consistently, based on a plan, will eventually turn your into leads and conversions.