Your Core Message
With every piece of content you create, you should think about ‘the core message’. What should people remember after, for example, reading your blog or watching your video? There is probably a lot you want to say, but there is a high risk of ‘information overload’.
This template helps you to determine the core message. What does your audience need to hear – see- feel – to be convinced? And how is this connected to the customer journey?