Determine Your Goals

Ask yourself ‘why’ at every piece of content you create. Because it should have a goal. Analyzing the customer journey of your target audience will help determining these goals. In each stage of the customer journey, there are different goals. Determine the most impactful applications of video per step in the customer journey.

The customer journey game you have to play is called: question and answer. What does your audience want, need and desire at every step? And how are you going to fill in that need? With this template we show you how to use the customer journey to determine your goals.