Video: the impact is real
Sometimes there’s a difference between what you want and what you need.
You want a cool video, but need a video that achieves its goal.
And the latter can still be a cool video…
Do you want to see a cool video ...
... do you want to know how to make impact?
My honest question to you is: do you really understand your audience? Do you know what drives them, what their problems are, what’s important to them, what they are looking for, and why they do what they do? Let’s explore that together…
There are so much opportunities to connect with your audience using video. Analyse the customer journey to determine the most impactful applications of video. In each stage of the customer journey, there are different goals. Check out our video and template to determine goals and applications of your videos.
have a core
Can you explain the core message of your video in one or two sentences? If not, you’ve got work to do. There is probably a lot you want to say, but don’t confuse people and stick to the core. Determine your core message. Build your video from there. Download our ‘Core message’ template to help you with that.
People connect with you when you are real, not when you’re perfect. Don’t pretend, don’t brag and don’t play a role. Get comfortable with your own style and don’t be afraid to be yourself on camera. Every person is a unique mix of characteristics and that is interesting, not weird. It’s weird if you’re not yourself. To help you how to do this, check out the video and download our cheat sheet with guiding principles.